Sweepstakes survey questions tell you more about the people who enter your sweepstakes. By writing effective sweepstakes survey questions, you’ll be able to get the data insights that you need about your customers.

Here’s what to include on a sweepstakes survey.

Ask Demographic Questions

Using a sweepstakes as an opportunity to ask demographic questions is an easy way to get to know your audience better. Your sweepstakes entrants will be eager to share their basic demographic information in exchange for a chance to win a prize (as long as the prize is worth winning).

Ask entrants to provide their name, address, and phone number. You can also ask them about their age range (e.g. 25-34) or even what brought them to enter your sweepstakes. This is useful information to know if your sweepstakes is for a product launch or you are using it to tap into the audiences of sweepstakes sponsors or social media influencers.

Also Read: How Do Brands Make Money From Sweepstakes

Include Brand-related Sweepstakes Survey Questions

While the right questions to ask vary depending on your campaign goals, it’s also important to include brand-related questions in your sweepstakes survey. You’ll want to ask about their interactions with your brand, namely:

• Have you visited our website before?
• Have you purchased a Pelaton bike before?
• Are you currently shopping for a new Hyundai?
• When do you plan to move?

If you’re not sure what brand-related sweepstakes survey questions to ask, just use the questions you typically ask to acquire buyer leads.

Ask Entrants to Provide Proof of Purchase

Asking entrants to provide proof of purchase for your product as a survey question is a great way for you to separate out the entrants who are your actual customers (versus sweepers and prospects). This will allow you to personalize your follow up messages to each group.

While your official rules must include a “no purchase necessary” clause, you are still permitted to ask entrants to upload a receipt with their sweepstakes entry.

Also Read: Can I Avoid the “No Purchase Required” Restriction?

Final Tips

As a sweepstakes company, here are a few final tips to ensure that your sweepstakes questions are effective and you follow sweepstakes laws:

• Write unbiased questions. Avoid putting your opinions into the questions so that the entrant doesn’t feel compelled to answer in a way that doesn’t reflect how they really feel.
• Don’t ask entrants to assess two things at once. Asking entrants to respond to more than one thing at once in a single question will typically mean that they only answer part of the question or they skip it completely.
• Include an Alternate Method of Entry (AMOE). In your official rules, make sure to let entrants know about both methods of entry: by completing a survey and without completing a survey. Typically, brands use enter via mail as the AMOE to avoid completing a survey.
• Privacy Policy. Your official rules must explain exactly how you will use the personal information collected by the sweepstakes and which third party providers will have access to it.

Most of all, keep your sweepstakes survey short and sweet. No one wants to fill out 10 pages of questions.

By making a survey giveaways that takes 2 minutes or less to complete, you can maximize the number of entrants that actually complete the entry process for a larger data pool that is more representative of the actual audience.

Need help with sweepstakes or contest management? Call 305-505-5393 or email us with your questions.

The post What to Include on a Sweepstakes Survey appeared first on Sweeppea Blog.

Hosting a trade show sweepstakes offers an opportunity for you to not only get to know your existing B2B customers better, but reach a targeted audience of potential customers.

But what about the “no purchase required” sweepstakes rule? Not to worry. We’ve got a solution! Here is how to conduct a trade show sweepstakes at a trade show that requires an admission fee.

Why Offer a Sweepstakes At a Trade Show?

Before you launch a sweepstakes at a trade show, you should know you’ll automatically have a shot at a great ROI on your campaign due to the nature of this type of event. A trade show sweepstakes can help you to:

1. Reach a Motivated Audience

Most people who attend industry trade shows do so because they are on the lookout for something that they need in their business. Most want to find out about what is new and innovative or speak with experts one-on-one about problems that they are facing in their companies.

For you, this means that you will have direct access to an audience that wants to hear from you and can potentially benefit from your product or service.

2. Make Sales

Trade shows can be very lucrative when it comes to sales. By offering a sweepstakes, you give potential customers a reason to visit your booth, allowing you to advertise deals and discounts and lock in new business.

Trade shows are one of the rare opportunities to reach both existing and potential clients in person. A sweepstakes can help you to effortlessly tap into both audiences.

3. Find Valuable Partners

Offering a sweepstakes at a trade show not only gives you a way to connect customers, it also creates opportunities for you to connect with a variety of companies within complementary industries. A sweepstakes gives you a chance to find partners for further promotions and establish relationships that could improve your business and lead to further success.

How to Get Around the “No Purchase Necessary” Rule

If you know anything about sweepstakes law, you know that companies are required to have a “no purchase necessary” rule as a part of their sweepstakes official rules. So if trade show attendees have to pay to get into the trade show before they enter your sweepstakes, how can you make sure that your sweepstakes is legal?

The secret? Offer an alternate method of entry (AMOE).

The AMOE is a web form that anyone can go to in order to enter into your sweepstakes. While you provide a separate sweepstakes entry method to ticket holders for the event, the web form will serve as the means of entry to allow non-ticket holders to enter.

Limit Promotion of Your Trade Show Sweepstakes to These Marketing Channels

Now that you know how to launch a trade show sweepstakes, make sure that you limit your advertising of the trade-directed sweepstakes to channels that will likely be seen by the trade show attendees only, including the trade show’s website and social media pages.

In this way, you can make sure that your pool of sweepstakes entrants is limited to the professionals that will actually attend the trade show.

Need help with sweepstakes or contest management? Call 305-505-5393 or email us with your questions.

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If you’re planning to launch a sweepstakes, you’ve probably heard about the “no purchase necessary” sweepstakes law that requires you allow all entrants to participate in your sweepstakes for free. That means that you can’t require customers to make a purchase in order to become eligible to win.

But what if you really don’t want to give away prizes to customers who haven’t purchased your product? Here is what you can do instead.

Why Does the “No Purchase Necessary” Law Exist?

The No Purchase Necessary or Enter to Win law, which is also known as the Lottery Law is federally enforced by the USPS, Federal Trade Commission (FTC), and the Federal Communications Commission (FCC).

The purpose is to prevent people from running an illegal lottery. A sweepstakes is considered as an illegal lottery if:

1. the sweepstakes offers one or more prizes of value,
2. winners are selected at random from a pool of entrants
3. the entry to the sweepstakes requires a payment of money or some other form of consideration.

The word consideration applies to anything of value, both indirectly and directly, to the company, monetary or some other form of compensation.

No Purchase Necessary Clause in Official Rules

As a result, all legal sweepstakes are required to have a “no purchase necessary” clause written into the official rules. It’s also mandatory to provide the details of the free method of entry for the sweepstakes in order to alert customers that they have another option Alternative Method of Entry (AMOE) to enter a sweepstakes that doesn’t require the payment of money.

Do Legal “Purchase Required” Sweepstakes Exist?

The short answer is “no.” But you’ve probably seen a sweepstakes before that seemed to require a purchase, such as the ones that ask you to upload a receipt or purchase a product to get an in-package code needed to enter.

However, if you read the fine print, you’ll notice that in the sweepstakes rules, it mentions a free AMOE that doesn’t require any purchase. Typically, brands make this free method a mail-in entry, SMM, phone entry, or even a web entry form.

Request Proof-of-Purchase

Another way that you can ensure that only customers are entered into your sweepstakes is to request a proof-of-purchase from your customers to be sent in with their sweepstakes entry. While you are not allowed to require the proof-of-purchase as the only means of a sweepstakes entry, you can request it to accompany a free sweepstakes entry.

Need help with sweepstakes or contest management? Call 305-505-5393 or email us with your questions.

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