Sweepstakes survey questions tell you more about the people who enter your sweepstakes. By writing effective sweepstakes survey questions, you’ll be able to get the data insights that you need about your customers.

Here’s what to include on a sweepstakes survey.

Ask Demographic Questions

Using a sweepstakes as an opportunity to ask demographic questions is an easy way to get to know your audience better. Your sweepstakes entrants will be eager to share their basic demographic information in exchange for a chance to win a prize (as long as the prize is worth winning).

Ask entrants to provide their name, address, and phone number. You can also ask them about their age range (e.g. 25-34) or even what brought them to enter your sweepstakes. This is useful information to know if your sweepstakes is for a product launch or you are using it to tap into the audiences of sweepstakes sponsors or social media influencers.

Also Read: How Do Brands Make Money From Sweepstakes

Include Brand-related Sweepstakes Survey Questions

While the right questions to ask vary depending on your campaign goals, it’s also important to include brand-related questions in your sweepstakes survey. You’ll want to ask about their interactions with your brand, namely:

• Have you visited our website before?
• Have you purchased a Pelaton bike before?
• Are you currently shopping for a new Hyundai?
• When do you plan to move?

If you’re not sure what brand-related sweepstakes survey questions to ask, just use the questions you typically ask to acquire buyer leads.

Ask Entrants to Provide Proof of Purchase

Asking entrants to provide proof of purchase for your product as a survey question is a great way for you to separate out the entrants who are your actual customers (versus sweepers and prospects). This will allow you to personalize your follow up messages to each group.

While your official rules must include a “no purchase necessary” clause, you are still permitted to ask entrants to upload a receipt with their sweepstakes entry.

Also Read: Can I Avoid the “No Purchase Required” Restriction?

Final Tips

As a sweepstakes company, here are a few final tips to ensure that your sweepstakes questions are effective and you follow sweepstakes laws:

• Write unbiased questions. Avoid putting your opinions into the questions so that the entrant doesn’t feel compelled to answer in a way that doesn’t reflect how they really feel.
• Don’t ask entrants to assess two things at once. Asking entrants to respond to more than one thing at once in a single question will typically mean that they only answer part of the question or they skip it completely.
• Include an Alternate Method of Entry (AMOE). In your official rules, make sure to let entrants know about both methods of entry: by completing a survey and without completing a survey. Typically, brands use enter via mail as the AMOE to avoid completing a survey.
• Privacy Policy. Your official rules must explain exactly how you will use the personal information collected by the sweepstakes and which third party providers will have access to it.

Most of all, keep your sweepstakes survey short and sweet. No one wants to fill out 10 pages of questions.

By making a survey giveaways that takes 2 minutes or less to complete, you can maximize the number of entrants that actually complete the entry process for a larger data pool that is more representative of the actual audience.

Need help with sweepstakes or contest management? Call 305-505-5393 or email us with your questions.

The post What to Include on a Sweepstakes Survey appeared first on Sweeppea Blog.

Getting your customers’ attention is a challenge and it feels like an even bigger one when you want to increase survey participation. Fortunately, there is an easier way to ensure people take your survey: use a sweepstakes!

To help you get started, here is how to use sweepstakes and prizes to increase survey participation.

Require Survey Participation to Enter Your Sweepstakes

In order to ensure that entrants take your survey, the best way to combine a sweepstakes with a survey is to have them complete the survey first in order to receive an automatic entry into the sweepstakes.

By having entrants take your survey first, they are required to complete the task you want them to do before they get what they came for. There is one drawback to this approach: sweepers, people regularly who enter sweepstakes as a hobby, may skew the results.

Add Questions to Screen for Sweepers and Bots

To avoid having sweepers and bots skew the data, add survey questions that gauge survey takers’ familiarity with your brand, as well as, attention check questions. You can also ask them if they would mind if you follow up with them via phone or another contact method at the end of the survey.

Then simply eliminate those responses from your data if they don’t provide the right answers to your questions.

When and How to Launch Your Sweepstakes Survey Promotion

Now that you know how to ensure participation and get valid responses for your sweepstakes survey promotion, here is how to ensure a successful launch:

1. Check for Competition

Make sure to schedule your sweepstakes survey for a time when you won’t be competing with other brands for attention (such as during a major holiday). By launching a sweepstakes at a time when there is not much else going on in your industry, your promotion will garner a lot more attention, thus increasing your participation rate.

2. Set Reminders

Since you only have a limited amount of time to conduct your survey, send reminders to your customers to encourage them to enter before the sweepstakes ends.

3. Make It Easy

The most important factor that will increase your survey participation is to make it easy. Make sure that the survey length is appropriate for the prize that a potential sweepstakes winner can win.

For example, don’t require participants to take a 10-minute sweepstakes if the prize is a discount coupon. On the other hand, if you plan to give away a high-value prize to one or multiple winners, you may be able to get entrants to take slightly longer surveys.

4. Manage Expectations

Let participants know exactly how long the survey will take before they start. Provide a progress bar that shows how much of the survey has been completed as they are taking it.

Once they have completed the survey, thank them for their participation. Make sure to also follow up regarding when and how sweepstakes winner announcement will take place.

Survey Sweepstakes: A Win-Win for Businesses and Customers

A survey without a prize or reward is just not that enticing to most people and will likely result in a low survey participation rate. However, by following these tips to combine a survey with a sweepstakes and prizes, you can delight your customers and thank them for giving you the valuable insights your business needs!

Need help with sweepstakes or contest management? Call 305-505-5393 or email us with your questions.

The post How to Use Sweepstakes and Prizes to Increase Survey Participation appeared first on Sweeppea Blog.