Category: Registered Account to Participate
-
How to Build Your First-party Data With Sweepstakes
In 2018, the California Consumer Privacy Act (CCPA) was approved. This meant that third-party cookies and the valuable data they provided to businesses would disappear. Shortly after, changes were implemented by Google, Safari, and other browsers in order to comply with the CCPA. The CCPA changed the game when it came to marketing. This meant…