Category: Blog Post
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5 Key Elements of Facebook Sweepstakes Rules
Ready to launch your sweepstakes and advertise it on Facebook? Here are 5 key elements of Facebook sweepstakes rules you need to follow. 1. Make It Clear That Your Sweepstakes Is Independent of Facebook Facebook requires that you are clear about the fact that Facebook is not involved in your sweepstakes in any way. Make…
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Don’t Miss These Items in Sweepstakes Rules for Breweries and Alcoholic Beverage Companies
Sponsoring or hosting a sweepstakes as an alcohol brand comes with some special sweepstakes rules. While all of your customers would love to win a prize, you must take extra care to ensure that your sweepstakes follows all statues and regulations. To help you ensure that your promotion is a legal one, here are the…
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What You Should Know About Sweepstakes Rules in California
A sweepstakes is an effective way to promote your brand but first you should know the sweepstakes rules California to ensure that your promotion does not turn into an illegal lottery. Here is a quick overview of what you should know about sweepstakes rules in California. California Law and Your Official Rules When drafting your…
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What Instant Win Game Sweepstakes Rules Should Include
An instant win is one of the most effective strategies to build a customer list, email list, and drive engagement on social media. All of these lists can eventually help you turn those new leads into sales. However, before you launch a sweepstakes, you need to first create your official rules. Here’s what instant win…
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How the California Consumer Privacy Act Will Affect Your Sweepstakes
As of January 1, 2020, the California Consumer Protection Act (CCPA) is now in effect. If your team has already set up processes to ensure compliance, you’re already ahead of the curve. However, when it comes to your sweepstakes promotions and the CCPA, you may still have a few questions. Here is how the CCPA…
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What Are Abbreviated Sweepstakes Rules and Who Needs Them?
If you plan to run a sweepstakes, abbreviated sweepstakes rules are required for your campaign to be considered a legal promotion, according to several states’ statutes. Abbreviated rules are required regardless of your industry and must be presented to entrants prior to their entry in your sweepstakes. Here is what you need to know… What…
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How to Choose a Sweepstakes Company
Not all sweepstakes management companies were created equal. Choosing a sweepstakes company is not a decision that should be taken lightly. Not only will your choice reflect the quality of your campaign and results, it will also determine whether or not your company successfully meets the stringent legal compliance requirements of running a sweepstakes. Finding…
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Your Sweepstakes Rules Checklist
When you launch a sweepstakes, your sweepstakes rules are one of the most important elements. These rules outline the relationship between the entrant and the sweepstakes sponsor and protect both sides if something goes awry. For the most part, these rules have standard language and provisions. What should be included in sweepstakes rules? Here’s a…
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Why Your Sweepstakes Rules Should Include an ARV
When you write your sweepstakes rules, or the Official Rules, it’s customary to disclose the Approximate Retail Value (or “ARV) of the prize you’re giving away. In fact, many state laws and regulations require that businesses include the ARV. Here is what you need to know about the ARV. What is ARV? ARV is the…
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Why Sweepstakes & Contests Should Be Part of Your Marketing Plan
With the rise of social media in recent years, sweepstakes and contests have increasingly become an important tool for brands looking to engage their customers and raise awareness about their products and services. If you haven’t run this type of promotion before, you may not realize just how effective they actually are (hint: VERY!). Here…