Category: Tips
-
How to Notify Your Sweepstakes Winners
Notifying sweepstakes winners is the next sweepstakes administration step to tackle after you’ve successfully run your sweepstakes campaign. There will be a lot of people eagerly awaiting your announcement. Make sure to do this as soon as possible and as stated in your Official Rules (see below). Drawing and Notification Template: Seven (7) winners will…
-
Want to Require a Purchase with Your Sweepstakes? Here’s How
In almost all sweepstakes rules, you’ll find a statement that says “NO PURCHASE REQUIRED.” in big bold letters. The no purchase laws are there to let entrants know that buying something from the company (Sweepstakes Sponsor) will not increase their chances of winning the sweepstakes and it’s not required to participate. If you’re running a…
-
How Often Should You Run a Sweepstakes or Contest?
It’s tempting to run sweepstakes and contests more often because they provide a ready list of leads. However, the ability to surprise your customers with awesome prizes is what makes them work. As as sweepstakes company, the reality is that deciding to run a promotion will depend on a number of factors. Here is how…
-
Can You Copy Sweepstakes Rules From Another Promotion?
Whether it’s copying from another of your own recent promotions or someone else’s, copying sweepstakes rules can lead to more problems than it’s worth. Here are the risks that you should be aware of. 1. Sweepstakes Rules and Copyright If you’re copying another company’s sweepstakes rules without their consent, what you’re effectively doing is breaching…
-
How Is Privacy Handled in Sweepstakes?
How should brands handle privacy in a sweepstakes? Privacy in a sweepstakes is a big deal given the numerous company data breaches that seem to happen on a regular basis. Consumers also worry about how their data is collected and used while shopping online, using social media or even simply searching the internet. So how…
-
What Sweepstakes Companies Do and How You Benefit
What do sweepstakes companies actually do for brands? This is a question that you may have if you’re launching a sweepstakes for the first time. Hiring a sweepstakes company to manage your promotion is highly recommended. You know that your promotion will be managed professionally to maximize the chances of success. Here’s what you should…
-
How to Increase the Value of Your Sweepstakes Prize
Transforming your “mini” giveaway into a “mega” giveaway by increasing the value of your sweepstakes prize can significantly boost user engagement with your sweepstakes. While your original sweepstakes prize might have only brought in 1,000 entrants, a better prize could mean 10,000 entrants or more. Here’s what you can do right now to transform an…
-
Tips for Contest or Sweepstakes Rules on LinkedIn
Running a giveaway on LinkedIn? Make sure to follow the contest or sweepstakes rules on LinkedIn if you want your giveaway to run smoothly and comply with LinkedIn’s terms of service. Here are our top tips for running a contest or a sweepstakes on LinkedIn. Why Launch a LinkedIn Sweeps? With more than 706 million…
-
How to Include Sweepstakes Rules in Your Social Media Campaigns
If you’re running a sweepstakes on Facebook or Instagram your sweepstakes promotions must include the abbreviated and full sweepstakes rules. Both abbreviated rules and a link to the full sweepstakes rules are required in order for your sweepstakes to comply with Facebook’s and Instagram’s Terms of Service. Here is the scoop on where and how…
-
What Should Be Included in Your Photo Contest Rules?
Photo contests are a great way for you to drive traffic, increase engagement, and generate leads. However, photo contests rules require attention to detail to create because you have to make sure that your campaign doesn’t break the rules of the social media platforms. Here is what you should make sure to include in your…