Category: Tips
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Closed Sweepstakes for Current Customer Only
Keeping It Exclusive: How Closed Sweepstakes Can Boost Customer Loyalty Are you looking for a way to boost customer loyalty and create an exclusive experience for your brand? Closed sweepstakes might be the answer you’ve been searching for. By offering a limited-entry contest or giveaway, you can create a sense of exclusivity and excitement among…
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How to Run Contests or Sweepstakes for an eCommerce Store
If you are looking for a way to increase sales, build an email list and SMS list for remarketing; then contests and sweepstakes are one of the best tactics. We’ll walk you through the steps you need to take to run a contest or sweepstakes for your eCommerce store. We’ll also give you some tips…
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Employee Incentive Programs: How to Run an Internal Sweepstakes for Employees
Implementing employee incentive programs is a must in all companies. When creating an employee incentive program, it is important to consider what will motivate your employees. There are many different types of employee incentive programs, but in-house sweepstakes are a great way to reward employees for their hard work. Sweepstakes are promotions in which the…
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Purchase-to-Enter Sweepstakes: How to Use Receipt Validation for Your Sweepstakes
Receipt validation is a key component to help boost the sales of a product when offered in a Sweepstakes. In a Sweepstakes, customer receipt validation asks sweepstakes participants to upload a picture of their purchase receipt as a method of entry for a chance to win a prize. By offering a prize, you are incentivizing…
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Should You Involve a Celebrity in Your Sweepstakes or Contest?
Celebrities and influencers are often hired for sweepstakes and contests in order to give your brand a positive head start or better reputation in the marketplace. While the right celebrity can drive entries for your sweepstakes or contest, there are many considerations that should be weighed carefully first. Before you proceed with hiring a celebrity…
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Sweepstakes Engagement: How to Get People to Stay Active During Your Sweepstakes
High sweepstakes participant engagement is a key feature of a successful sweepstakes or contest. Why should your brand care about entrant engagement? First, participants who are actively waiting for your sweepstakes to end are more likely to respond promptly to the winner announcement. Second, engaged sweepstakes entrants mean that you’ll get more sales as the…
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Cannabis Marketing: How to Run a Legal Cannabis Sweepstakes
Cannabis sweepstakes and contests are fun, engaging, and can help boost your sales and brand awareness. Sweepstakes and contests have also proven to deliver some of the best returns for cannabis brands seeking subscriber growth. But there is a lot of confusion when it comes to cannabis marketing promotions and applicable state regulations, sweepstakes laws,…
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How to Run a Nonprofit Sweepstakes? Everything You Need to Know
Running a nonprofit sweepstakes via a sweepstakes fundraising platform can increase donations and attract new donors at the same time. To spread your nonprofit’s impact story and reach your mission outcomes, you’ll need support, and lots of it. Although 501(c)(3) donations are tax-deductible, this is no longer enough to incentivize donations. New donors also need…
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No Purchase Necessary Laws: Can You Run a Sweepstakes That Requires a Purchase to Enter?
Do no purchase necessary laws apply to every sweepstakes? If you’re running a sweepstakes or giveaway to boost sales or increase brand awareness, you may have wanted to encourage participants to buy at the same time or run a customer-only sweepstakes. Most brands agree that it totally defeats their marketing objectives to let customers enter…
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Instant Win Game vs Traditional Sweepstakes: What Are the Differences?
Boost brand awareness and sales with an instant win sweepstakes. This game of chance lets participants know instantly if they’ve won. Besides the timing and frequency of winner announcements, what are the differences between an instant win game and a traditional sweepstakes? Sweeppea offers the option to run an instant win campaign or a traditional…
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Sweepstakes and Contest Administration Management Services: How They Benefit Your Promotion
Launching a sweepstakes or contest involves many steps. While some brands research sweepstakes and contest administration and run promotions on their own, most large brands opt for sweepstakes and contest administrators to help them launch their promotions successfully. If you’re wondering why you should choose full-service sweepstakes administration for your next promotion, here are a…
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Alcohol Sweepstakes Ideas: How to Run Sweepstakes for Alcohol Companies
An effective alcohol sweepstakes or contest targets the right audience to deliver thousands of sales and engaged fans that support your brand. Today, we’ll cover how alcohol brands should run sweepstakes and contests, including: alcohol sweepstakes ideas, sweepstakes examples, and alcohol marketing best practices. Here you’ll learn everything you need to know to connect with…
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Sweepstakes and Contest Management: What Happens After Your Campaign Goes Live?
Sweepstakes and contests are concentrated bursts of engagement that pay off for brands in multiple ways. By hiring a sweepstakes and contest management company, you can ensure that your sweepstakes or contest campaign is specifically designed to: Deliver a sales boost Increase brand awareness about your product or service Improve your company’s reputation Gather participants…
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Holiday Sweepstakes: Sweepstakes Ideas and Tips for the 2026 Holiday Marketing Season
Launching a holiday sweepstakes is no easy task. Whether you’re putting together a 12 Days of Christmas sweepstakes, a cash sweepstakes or a quick instant win, you’ll need official rules and much more. The Ultimate Guide to a Running a Holiday Sweepstakes To help you out, we’ve broken down all the holiday promotional ideas and…
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Top Sweepstakes Prizes of 2021: Here Are the Most Popular Prizes From Brands
We keep a close watch on the top sweepstakes prizes brands are giving away in sweepstakes and contests. If you need help finding the perfect sweepstakes prize for your next sweepstakes, we’ve got you covered. As we’re approaching the end of 2021, we take a look at all of the trends that prevailed in sweepstakes…
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Business to Business Sweepstakes: 5 Ways to Reach B2B Customers Effectively
B2B sweepstakes and contests can be lucrative for companies looking to better connect with their employees, customers, and clients. While sweepstakes for business to consumer brands have been a staple for many industries as a method to generate an ongoing source of buyers, business to business sweepstakes are somewhat more sophisticated when it comes to…
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Affidavits of Eligibility & Publicity/Liability Releases: Understanding Sweepstakes Rules Requirements
An affidavit of eligibility and release is a legal requirement that is included in sweepstakes rules to help verify whether a potential winner of a sweepstakes or contest is eligible to win a prize. An affidavit is simply a statement, sworn in writing, that confirms that certain facts are true. Here is what you should…
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Insured Cash Prizes: When Do You Need to Insure Your Sweepstakes Prizes?
Everyone loves giving (and receiving) big cash prizes. If you want to give away $50,000, $100,000 or even $1,000,000 for your next sweepstakes promotion, you need prize indemnity insurance for your sweepstakes prize. Insured cash prizes help sweepstakes sponsors mitigate the risks of giving away money while ensuring security and fast payment for the sweepstakes…
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Sweepstakes Prizes: How to Give Away a Car As a Prize
A car is a sweepstakes prize that will attract a lot of attention to your promotion. However, there are a few more steps involved in giving away car sweepstakes prizes, as opposed to smaller sweepstakes prizes (namely, those valued at $600 or less). Generally, we recommend hiring a sweepstakes company to manage a car giveaways…
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Sweepstakes Fraud: How It Happens and How to Protect Your Sweepstakes or Contest
Sweepstakes fraud happens more often than companies think and unfortunately it’s often not detected before it derails the entire promotion. Sweepstakes fraud is very serious and may not only have legal consequences for companies, it has even led to regular people being seriously harmed. As a sweepstakes company we can recommend preventive measures you can…