Tag: official rules
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Can I Require a Purchase to Enter a Sweepstakes?
Want a great way to thank your customers? Offer them the chance to enter and win a sweepstakes! You can require a purchase to enter a sweepstakes as long as you offer a free method of entry. By law, you have to give participants a way of entering that does not require a purchase. Here’s…
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Can I Extend the End Date of a Sweepstakes or Contest?
If you’ve ever run a sweepstakes before, you probably loved seeing all of those excited customers flow in. With all of those free flowing leads, you may have wondered “can I extend the end date of my sweepstakes?” On the other hand, if your campaign didn’t meet expectations, you may have wanted to keep your…
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Can I Restrict Participants to One Gender?
A successful sweepstakes promotion is designed to help you build a following and attract new customers. You may be wondering if it’s possible to restrict participants by gender in order to avoid having participants enter who are unlikely to become customers. Here is what you should know about restricting participation by gender for a sweepstakes.…
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Do You Have to State The Odds for All Sweepstakes and Games?
Which sweepstakes can you actually win? This is what matters most to many entrants and is why you are required to state the sweepstakes odds and chances of winning one country. If you are wondering if you have to share the odds of winning for all sweepstakes and games, the short answer is ‘yes.’ However,…
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How to Avoid Legal Trouble When Creating Sweepstakes or Contest
Avoiding legal trouble when running a sweepstakes or contest can be tricky as there are federal, state and even local laws that your promotion must comply with. The key to running a successful sweepstakes promotion is to make sure that you have all of these concerns covered! Before your sweepstakes launches, make sure to review…
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Guidelines for Running a TikTok Giveaway or Contest
Running a TikTok contest may be new for many brands. However, the rules to follow when it comes to contest guidelines to follow are pretty much the same as other social media platforms including Facebook, Instagram, and Pinterest. For more information check out How to Include Sweepstakes Rules in Your Social Media Campaigns As a…
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Can You Change Your Sweepstakes Rules After the Promotion Starts?
Should you change the sweepstakes rules for your sweepstakes after it has started? Generally, no. However, you might think that you really need to. Here is how to know when it’s okay to change your sweepstakes rules after the promotion starts and how to do it. How Will the Sweepstakes Rules Change Affect Entrants? The…
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Can You Copy Sweepstakes Rules From Another Promotion?
Whether it’s copying from another of your own recent promotions or someone else’s, copying sweepstakes rules can lead to more problems than it’s worth. Here are the risks that you should be aware of. 1. Sweepstakes Rules and Copyright If you’re copying another company’s sweepstakes rules without their consent, what you’re effectively doing is breaching…
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Tips for Contest or Sweepstakes Rules on LinkedIn
Running a giveaway on LinkedIn? Make sure to follow the contest or sweepstakes rules on LinkedIn if you want your giveaway to run smoothly and comply with LinkedIn’s terms of service. Here are our top tips for running a contest or a sweepstakes on LinkedIn. Why Launch a LinkedIn Sweeps? With more than 706 million…
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How to Include Sweepstakes Rules in Your Social Media Campaigns
If you’re running a sweepstakes on Facebook or Instagram your sweepstakes promotions must include the abbreviated and full sweepstakes rules. Both abbreviated rules and a link to the full sweepstakes rules are required in order for your sweepstakes to comply with Facebook’s and Instagram’s Terms of Service. Here is the scoop on where and how…