There’s a lot to love about sweepstakes and contests. Not only do they attract loyal fans to your brand, they also bring in leads and sales. But what about entrants? How do sweepstakes and contests make them feel?

Here are the top things that entrants love about sweepstakes and contests.

The Build Up

The best sweepstakes campaigns keep entrants fully engaged from start to finish. From the viral advertising that attracts people to enter to the announcement of the winner, entrants never know what’s going to happen next.

Even if an entrant doesn’t win the grand prize, the best sweepstakes campaigns surprise non-winners with something special, such as a deal or discount just for participating.

Gives People Something Cool to Share

It’s actually quite rare for someone to enter a sweepstakes or contest and not share it with their friends and family members. Sometimes this is done because the entrants can gain additional sweepstakes entries by sharing the campaign.

On the other hand, as a sweepstakes company we have learned that people also like sweepstakes and contests because it gives them something cool to share online. Plus, they can enter from virtually anywhere (SMS, web, social media) so sweepstakes are also simple and convenient to share in the moment.

Pro Tip: If you want to increase the shareability of your sweepstakes campaign, make sure that you choose sweepstakes prizes that will really wow your audience.

Customers Get a Chance to Talk to You Directly

Brands always ask customers to leave feedback and reviews. However, many don’t because it’s either too time-consuming for them to do or they don’t feel that it would really make a difference other way.

However, with a sweepstakes or contest, your customers have a direct access line to you. They want to be able to share ideas for new features or changes to your products and services.

If you make someone available on social media to manage incoming messages and questions about your sweepstakes promotion, you just may find that there are at least a few customer concerns amid the sea of entrants that should be addressed.

The Prize

Last, but not least, the prize is one of the top things that entrants love about sweepstakes and contests. Whether the prize is life-altering like a $100,000 check or a limited edition action figure from their favorite movie, the prize is always meaningful to winners and non-winners alike.

It’s Fun

At the end of the day, sweepstakes and contests are all about having fun! Whether entrants love watching the sweepstakes promotion in its entirety as it unfolds or simply want to see if they’ve won a prize or not, keeping them entertained all the way is a surefire way to attract the audience that you want to target.

Need help with sweepstakes or contest management? Call 305-505-5393 or email us with your questions.

The post Here’s What Entrants Love About Sweepstakes and Contests appeared first on Sweeppea Blog.

Do you know how to run a successful sweepstakes text to win campaign? Are you thinking of launching a sweepstakes text to win campaign but you aren’t quite sure how to do it?

Whether you’ve just launched a new product or you want to promote an established brand, you need a strategy in order to run a successful text to win campaign. Here’s what you need to know to get started.

Identify Your Sweepstakes Goals and Target Audience

You’ve heard this a bunch of times but it’s worth saying again: to run a successful sweepstakes text to win campaign, you need to have a specific goal in mind.

Here are 7 top sweepstakes goals:

1. Get more traffic to your site
2. Get instant sales
3. Increase brand awareness
4. Generate new email marketing leads
5. Find new customers
6. Thank customers for their loyalty
7. Develop new insights into popular products

You need to also figure out who wants to enter your sweepstakes text to win campaign as well. Identify your target market by using demographics, social media behavior, and geotargeting.

Also Read: Sweepstakes Management: Full Administration vs Self Service?

Create Your Official Rules

Figure out who is eligible, where you want your text to win campaign to run, entry methods, and when you want your promotion to start and end. All of this information should be in your official rules and summarized via abbreviated rules that appear on all of your promotions.

By deploying a sweepstakes management company to help you best figure out how to write your official rules to ensure legal compliance, as well as, maximizing the perceived benefits for entrants, you will be on your way to making your sweepstakes go viral.

Choose the Right Prize

Some sweepstakes text to win campaigns fail because the sweepstakes sponsor chooses a prize that doesn’t match the promotion or the audience. As a result, you should consider choosing the right sweepstakes prize as a part of your plan for running a successful sweepstakes.

Opt for a prize that is relevant to your brand and attractive to current customers. Furthermore, it’s better to give out a niche prize that will only attract potential and existing customers to your sweepstakes rather than a generic prize like money or a vacation.

Also Read: What Are the Most Popular Sweepstakes Prizes? Do All Prizes Offered in a Sweepstakes Have to be Given Away?

Promote Your Sweepstakes Text to Win Campaign

Get your sweepstakes advertising in retail stores and on social media for the best outcome and maximum reach. You should also use paid ads, as well as, leveraging social media influencers to promote the sweepstakes.

Also Read: How Do Fans Find Your Text Sweepstakes?

Post-Sweepstakes Follow-Up

As a sweepstakes company, we have seen that post-sweepstakes follow-up is the key to transforming sweepstakes entrants into customers. After your sweepstakes ends, celebrate the winners by posting the win on your social networks.

You should also make sure to thank non-winners for entering by rewarding them with discounts and coupons for your product or service.

In the months following your sweepstakes, you can then enroll the sweepstakes entrants into your regular newsletter email marketing and other promotions. The sweepstakes audience then becomes a go-to audience that you can tap into for promotions and customer sales.

Also Read: How to Use a Sweepstakes or Contest to Build Your Email List

Bottom Line

These principles are essential for any successful sweepstakes promotion. If you want to make sure that your sweepstakes is ready to launch, request a Sweeppea sweepstakes review before your promotion goes live.

Also Read: Text to Win Sweepstakes Case Studies

Need help with sweepstakes or contest management? Call 305-505-5393 or email us with your questions.

The post How to Run a Successful Sweepstakes Text to Win Campaign appeared first on Sweeppea Blog.