Category: Tips
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What Does Your Brand Need to Have Run a Sweepstakes?
Running a sweepstakes is exciting and a great way to engage customers and boost sales. However, there are a lot of steps required to run a sweepstakes so it’s in your best interest to carefully plan your promotion and choose the right sweepstakes administration company. Here is how to prepare to start the search for…
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How Do Brands Make Money From Sweepstakes?
Most people know that brands run sweepstakes to make money from them. Sweepstakes aren’t only a way to engage the brand’s audience, but a way to bring in more business. Yet one of the most common questions we get is how do brands make money from sweepstakes? If you’re curious about how to monetize sweepstakes,…
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Sweepstakes Management: Full Administration vs Self Service?
You already know that running a sweepstakes is one of the best ways to get leads and sales. However, in order to launch a sweepstakes, you need sweepstakes management. You can’t just launch a sweepstakes without the necessary official rules, and registration and bonding (where required by law). Instead, some planning and setup is needed.…
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Can Your Sweepstakes Prize be a Donation?
A non-profit sweepstakes is a sweepstakes in which the winner selects a charity to give the sweepstakes prize to. However, there are specific rules that you need to follow in order to ensure that your promotion is considered as a legal sweepstakes and not an illegal lottery or raffle. Here is what you should know…
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Skill Testing Question in Canada: Why It’s a Canadian Sweepstakes Requirement
To enter a Canadian sweepstakes, the entrants must complete a skill testing question in order to prove eligibility to enter and potentially win a prize. This requirement is part of Canadian Sweepstakes law and applies to all Canada sweepstakes promotions. As of 10/27/23 any sweepstakes offered in Canada and Quebec can be offered to all of…
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Did I Win? Sweepstakes Fraud and How To Know If You are Being Scammed
Scammers are constantly looking for new ways to steal money from unsuspecting victims. Although lottery or sweepstakes scams have been around for years, victims are still falling prey to monetary losses and identity theft. Here’s how to recognize a sweepstakes scam and avoid becoming a victim. What Are Some Common Sweepstakes Scams? If someone asks…
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Are Participants Allowed to Select a Contest Winner Online by Voting on Submissions?
When it comes to judging a contest, you need a reliable way to pick a contest winner. However, there is a right way and a wrong way. Here’s what you should know about selecting a contest winner by voting on submissions. Who Should Choose a Contest Winner? The first question you should ask in order…
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Can I Offer a Vacation Stay Without Airfare as a Sweepstakes Prize?
After a year of stay at home orders and lockdowns due to the COVID-19 pandemic Americans are looking to cure their cabin fever by getting out to travel. In response, brands are starting to reintroduce the travel sweepstakes prize and hungry consumers are eager to win! If you’re planning to offer a vacation as your…
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Can I Conduct a Sweepstakes at a Trade Show That Requires an Admission Fee?
Hosting a trade show sweepstakes offers an opportunity for you to not only get to know your existing B2B customers better, but reach a targeted audience of potential customers. But what about the “no purchase required” sweepstakes rule? Not to worry. We’ve got a solution! Here is how to conduct a trade show sweepstakes at…
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Can I Offer Super Bowl Tickets As a Sweepstakes Prize?
The Super Bowl is the biggest annual sports event of the year. It’s also a seriously competitive event for advertisers because the Super Bowl attracts thousands of fans. As a result, you may be wondering if it’s possible for you to give away Super Bowl tickets as a sweepstakes prize. Here is what you need…