Author: Sweeppea
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Want to Require a Purchase with Your Sweepstakes? Here’s How
In almost all sweepstakes rules, you’ll find a statement that says “NO PURCHASE REQUIRED.” in big bold letters. The no purchase laws are there to let entrants know that buying something from the company (Sweepstakes Sponsor) will not increase their chances of winning the sweepstakes and it’s not required to participate. If you’re running a…
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How Often Should You Run a Sweepstakes or Contest?
It’s tempting to run sweepstakes and contests more often because they provide a ready list of leads. However, the ability to surprise your customers with awesome prizes is what makes them work. As as sweepstakes company, the reality is that deciding to run a promotion will depend on a number of factors. Here is how…
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How Is Privacy Handled in Sweepstakes?
How should brands handle privacy in a sweepstakes? Privacy in a sweepstakes is a big deal given the numerous company data breaches that seem to happen on a regular basis. Consumers also worry about how their data is collected and used while shopping online, using social media or even simply searching the internet. So how…
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What Sweepstakes Companies Do and How You Benefit
What do sweepstakes companies actually do for brands? This is a question that you may have if you’re launching a sweepstakes for the first time. Hiring a sweepstakes company to manage your promotion is highly recommended. You know that your promotion will be managed professionally to maximize the chances of success. Here’s what you should…
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How to Increase the Value of Your Sweepstakes Prize
Transforming your “mini” giveaway into a “mega” giveaway by increasing the value of your sweepstakes prize can significantly boost user engagement with your sweepstakes. While your original sweepstakes prize might have only brought in 1,000 entrants, a better prize could mean 10,000 entrants or more. Here’s what you can do right now to transform an…
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Tips for Contest or Sweepstakes Rules on LinkedIn
Running a giveaway on LinkedIn? Make sure to follow the contest or sweepstakes rules on LinkedIn if you want your giveaway to run smoothly and comply with LinkedIn’s terms of service. Here are our top tips for running a contest or a sweepstakes on LinkedIn. Why Launch a LinkedIn Sweeps? With more than 706 million…
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How to Include Sweepstakes Rules in Your Social Media Campaigns
If you’re running a sweepstakes on Facebook or Instagram your sweepstakes promotions must include the abbreviated and full sweepstakes rules. Both abbreviated rules and a link to the full sweepstakes rules are required in order for your sweepstakes to comply with Facebook’s and Instagram’s Terms of Service. Here is the scoop on where and how…
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What Should Be Included in Your Photo Contest Rules?
Photo contests are a great way for you to drive traffic, increase engagement, and generate leads. However, photo contests rules require attention to detail to create because you have to make sure that your campaign doesn’t break the rules of the social media platforms. Here is what you should make sure to include in your…
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How to Handle Winner Notification in Your Sweepstakes Rules
Want to make sure that you have everything you need in your sweepstakes rules before you launch? A crucial component of any sweepstakes is notifying the winners. There is a right way to do this to ensure that your sweepstakes ends on a positive note and that you’ve covered all of the necessary legal aspects.…
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How We Review Your Sweepstakes to Improve Success
Is your sweepstakes ready to go live? One of the ways that we ensure that your promotion is on track and ready for sweepstakes success is by conducting a thorough pre-launch review. When you create a sweepstakes with Sweeppea, you can request a review of your promotion to ensure that it’s ready to go live.…
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How to Avoid a Sweepstakes Scam
What’s the fastest way to ruin your brand’s reputation? A sweepstakes scam. While you might have not set out to scam your customers, a poorly run sweepstakes is the same thing as a sweepstakes scam in their eyes. Here is the list of things to avoid if you want to run a successful sweepstakes: No…
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How Text to Win Delivers a Contactless Sweepstakes for COVID-19
The COVID-19 pandemic has caused brands to re-evaluate their priorities and many are now turning to contactless sweepstakes options in order to continue their marketing efforts. But how can brands advertise a sweepstakes in store and still achieve a solution that will protect both customers and company employees at the same time? Here’s how text…
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Should You Prepare Sweepstakes Rules in Spanish?
Should I translate my sweepstakes rules in Spanish? That’s a question that you should ask if you’re launching a sweepstakes promotion. In a diverse country like the United States, it’s easy to encounter consumers who would feel more comfortable interacting with your brand in their native language. However, is it really necessary to translate your…
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How a Sweepstakes Can Help Boost Sales
Want to know the secret that savvy marketers are using to boost their sales even while consumer spending is down during COVID-19? Sweepstakes! While a sweepstakes is an excellent way to build your email list, it isn’t always clear how to transform those participants into paying customers. Fortunately, there are a few tried and true…
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What’s Different About Sweepstakes Rules in New York?
Anytime you run a sweepstakes, you must ensure that you comply with all relevant laws, regulations, and rules. In some cases, New York sweepstakes rules require that you take some additional steps, including registration and bonding. Here is what you need to know about New York sweepstakes laws to ensure that you are putting together…
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What to Include in Pinterest Sweepstakes Rules
When it comes to promoting a sweepstakes online, Pinterest is a platform that is often overlooked by marketers in favor of Instagram and Facebook. However, Pinterest can actually provide a very powerful platform for you to connect with your customers, especially if your business is related to the types of content that often trend on…
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COVID-19 and Your Sweepstakes Prize: What To Do If You Can’t Deliver Your Prize to the Winner? How to Edit Official Rules
If you launched a sweepstakes prior to the start of the COVID-19 pandemic, chances are that your sweepstakes prize is undeliverable now thanks to travel restrictions and social distancing. The coronavirus crisis isn’t only affecting businesses in terms of sales, it’s also making it harder to administer and fulfill sweepstakes prizes. If you are in…
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How to Protect Big Prizes in Your Sweepstakes Rules
No matter how straightforward you think your sweepstakes rules are, you need to protect your business in as many ways as possible. Including conditions for prize delivery and acceptance, as well as, specific liability clauses for big prizes are the keys to ensuring that you’ve covered all of the bases. Without them, your sweepstakes could…