Author: Sweeppea

  • What Sweepstakes in Florida Should Include

    Anytime you run a sweepstakes, you must make sure that you comply with sweepstakes rules Florida including all relevant laws and regulations. Every state is different when it comes to sweepstakes rules and regulations. To help you get your promotion off the ground, here are the important things you need to include for a sweepstakes…

  • 5 Key Elements of Facebook Sweepstakes Rules

    Ready to launch your sweepstakes and advertise it on Facebook? Here are 5 key elements of Facebook sweepstakes rules you need to follow. 1. Make It Clear That Your Sweepstakes Is Independent of Facebook Facebook requires that you are clear about the fact that Facebook is not involved in your sweepstakes in any way. Make…

  • Don’t Miss These Items in Sweepstakes Rules for Breweries and Alcoholic Beverage Companies

    Sponsoring or hosting a sweepstakes as an alcohol brand comes with some special sweepstakes rules. While all of your customers would love to win a prize, you must take extra care to ensure that your sweepstakes follows all statues and regulations. To help you ensure that your promotion is a legal one, here are the…

  • What You Should Know About Sweepstakes Rules in California

    A sweepstakes is an effective way to promote your brand but first you should know the sweepstakes rules California to ensure that your promotion does not turn into an illegal lottery. Here is a quick overview of what you should know about sweepstakes rules in California. California Law and Your Official Rules When drafting your…

  • What Instant Win Game Sweepstakes Rules Should Include

    An instant win is one of the most effective strategies to build a customer list, email list, and drive engagement on social media. All of these lists can eventually help you turn those new leads into sales. However, before you launch a sweepstakes, you need to first create your official rules. Here’s what instant win…

  • How the California Consumer Privacy Act Will Affect Your Sweepstakes

    As of January 1, 2020, the California Consumer Protection Act (CCPA) is now in effect. If your team has already set up processes to ensure compliance, you’re already ahead of the curve. However, when it comes to your sweepstakes promotions and the CCPA, you may still have a few questions. Here is how the CCPA…

  • What Are Abbreviated Sweepstakes Rules and Who Needs Them?

    If you plan to run a sweepstakes, abbreviated sweepstakes rules are required for your campaign to be considered a legal promotion, according to several states’ statutes. Abbreviated rules are required regardless of your industry and must be presented to entrants prior to their entry in your sweepstakes. Here is what you need to know… What…

  • How to Choose a Sweepstakes Company

    Not all sweepstakes management companies were created equal. Choosing a sweepstakes company is not a decision that should be taken lightly. Not only will your choice reflect the quality of your campaign and results, it will also determine whether or not your company successfully meets the stringent legal compliance requirements of running a sweepstakes. Finding…

  • Your Sweepstakes Rules Checklist

    When you launch a sweepstakes, your sweepstakes rules are one of the most important elements. These rules outline the relationship between the entrant and the sweepstakes sponsor and protect both sides if something goes awry. For the most part, these rules have standard language and provisions.  What should be included in sweepstakes rules? Here’s a…

  • Why Your Sweepstakes Rules Should Include an ARV

    When you write your sweepstakes rules, or the Official Rules, it’s customary to disclose the Approximate Retail Value (or “ARV) of the prize you’re giving away. In fact, many state laws and regulations require that businesses include the ARV. Here is what you need to know about the ARV. What is ARV? ARV is the…

  • Why Sweepstakes & Contests Should Be Part of Your Marketing Plan

    With the rise of social media in recent years, sweepstakes and contests have increasingly become an important tool for brands looking to engage their customers and raise awareness about their products and services. If you haven’t run this type of promotion before, you may not realize just how effective they actually are (hint: VERY!). Here…

  • How to Use Sweepstakes and Prizes to Increase Survey Participation

    Getting your customers’ attention is a challenge and it feels like an even bigger one when you want to increase survey participation. Fortunately, there is an easier way to ensure people take your survey: use a sweepstakes! To help you get started, here is how to use sweepstakes and prizes to increase survey participation. Require…

  • How Do Fans Find Your Text Sweepstakes?

    Your fans are the biggest asset your brand will ever have so it only makes sense to try to grow your fanbase as much as possible. If you want more of your fans to participate in your text sweepstakes, your brand has to be highly visible online so that it’s easy for them to find…

  • What Are Instagram Contest Rules & Best Practices?

    Running an Instagram contest is a great way to raise awareness about your brand on social media. However, Instagram has some strict rules that you need to be aware of and follow closely if you want your promotion to be successful. Here is what you should know about running an Instagram contest. Instagram’s Contest Rules…

  • When Is It Best to Hire a Sweepstakes Company?

    As you launch your sweepstakes, you’ll soon find that you’ll have to wear a lot of hats. From the marketing to the legal aspects of running your promotion, a sweepstakes company can provide the resources you need to manage your campaign in a cost-effective manner. Even if you find you can do it all, is…

  • Running a Sweepstakes for Marijuana or Cannabis Marketing? Our Suggestions…

    If you’re in the cannabis industry, you’ve probably considered a marijuana or cannabis sweepstakes to promote your brand. People love free stuff and giveaways can bring a ton of exposure for your brand. If you want your sweepstakes to be successful, here are our suggestions for effective cannabis marketing: 1. Follow the Law Although marijuana…

  • Facebook Contest Rules and Ideas

    A Facebook contest is a great way to build your audience and drive traffic to your fan page. It can also help you build your email list. But just because it’s on Facebook doesn’t mean you don’t have to follow the rules. Before you get started, make sure your Facebook contest rules are well written…

  • Sweepstakes & Contest Rules 101

    Having comprehensive sweepstakes or contest rules is one of the most important steps before launching your promotion. It protects you in the event that something goes wrong and also ensures your promotion is compliant. Here are the sections to include as you draft (or hire someone to draft) your sweepstakes or contest rules. Also watch:…

  • 5 Contest Ideas for a Holiday Win in Stores

    The holidays are the perfect (and most lucrative) time to connect with your customers. If you want to maximize your sales and attract new fans to your brand, now is the time to prepare your promotions. To help you get started, we’ve put together a list of 5 effective and creative holiday contest ideas. What…

  • Be Our Guest Giveaway Terms & Conditions

    Who can enter? This giveaway is open to non-customers and customers of The Company Store and Blinds.com over the age of 18, residing in the United States. Employees of The Company Store and Blinds.com as well as their families are not eligible to win. Grand Prize: $3,000 Guest-Ready Makeover to The Company Store, Blinds.com, and…