Sweeppea Blog

Author: Sweeppea

  • Does Every Sweepstakes Need to Be Registered?

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    Are you unsure whether your sweepstakes needs to be registered and bonded? Sweepstakes laws vary by state and even locally, making it complicated for brands to sort out which rules apply to their sweepstakes. Is registration required for every sweepstakes? The short answer is no. However, there are some instances in which sweepstakes registration and…

  • Which States Require Sweepstakes Registration and Bonding?

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    Three states require sweepstakes registration and bonding in order to run a promotion in those states. If your sweepstakes meets certain criteria, you must register and bond to make your sweepstakes legal in New York, Florida, and Rhode Island. As a Sweepstakes Company, here is a breakdown of the sweepstakes registration and bonding requirements for…

  • How to Avoid Legal Trouble When Creating Sweepstakes or Contest

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    Avoiding legal trouble when running a sweepstakes or contest can be tricky as there are federal, state and even local laws that your promotion must comply with. The key to running a successful sweepstakes promotion is to make sure that you have all of these concerns covered! Before your sweepstakes launches, make sure to review…

  • Our Top Sweepstakes of 2020

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    As 2020 comes to a close, we’re taking a look back at some of the top sweepstakes for 2020. As a sweepstakes company we generated some amazing results for our clients and made it clear what’s working now for brands when it comes to giveaways. Here are the top 3 sweepstakes of 2020 and the…

  • The Pros and Cons of Accepting One Entry Vs Multiple Entries in Your Sweepstakes

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    Does it make sense to allow multiple entries for your sweepstakes? Some sweepstakes only allow one entry per participant while others allow you to obtain as many chances as you like to win. From our experience as a Sweepstakes Company, here are the pros and cons of each approach to entries for your sweepstakes. Pros…

  • 4 Ways to Promote a Sweepstakes on Consumer Product Packaging

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    Want to know how to promote a sweepstakes on consumer product packaging? It’s actually one of the easiest ways to attract entrants who are already fans of your brand. Furthermore, it’s a great way to boost your sales! Here are the 4 best ways to promote a sweepstakes on consumer product packaging. 1. Print Directly…

  • What You Should Know About Running a Sweepstakes in Puerto Rico

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    What do you need to know to run a sweepstakes in Puerto Rico? Companies that offer sweepstakes in the United States typically exclude residents of Puerto Rico from participating. That is because in the past sweepstakes sponsors had additional requirements that they need to fulfill which differ from mainland USA requirements. Here is what you…

  • Guidelines for Running a TikTok Giveaway or Contest

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    Running a TikTok contest may be new for many brands. However, the rules to follow when it comes to contest guidelines to follow are pretty much the same as other social media platforms including Facebook, Instagram, and Pinterest. For more information check out How to Include Sweepstakes Rules in Your Social Media Campaigns As a…

  • Sweepstakes Entry Limit: How Often Can Participants Join Your Sweepstakes?

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    For sweepstakes entry limit, out of 350 promotions, 64% of brands allow single or one-time entry per participant. There are a few reasons why you might want to consider only allowing one entry per person for your next sweepstakes. One-Entry Sweepstakes Entry Limit For one, it can level the playing field a bit. If everyone…

  • How to Promote Your Sweepstakes on Instagram Stories

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    Instagram Stories for sweepstakes promotion is one of the best ways to get the word out about your sweepstakes. They get excellent reach and high engagement from users. But how easy it is to promote your sweepstakes with Instagram Stories? What makes for an attractive and engaging Story? Here is how to successfully promote your…

  • Top Ideas for Holiday Sweepstakes

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    Have you considered a holiday sweepstakes? The holidays are almost here and you know what time it is! Time to launch your holiday campaign! Here are the top for holiday sweepstakes that will help boost your brand and bring in more sales. Holiday Countdown Instant Win For every day left until the next holiday, a…

  • How COPPA Affects Your Sweepstakes Rules

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    Want to learn more about COPPA and your sweepstakes rules? These are the very specific rules that govern sweepstakes targeted towards children under the age of 13. Here is what you need to know to ensure that your sweepstakes rules are COPPA compliant. What Is COPPA? COPPA (The Children’s Online Privacy Protection Act) went into…

  • Building Sales Leads With Your Sweepstakes Giveaway

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    Using a sweepstakes to build your sales leads is a great way to attract new customers. While running a sweepstakes will get your audience excited about your brand, you should design your campaign with a specific goal of getting sales if you want to drive ROI for your promotion. Here is how to effectively use…

  • Sweepstakes Promotion Period: How Long Do Sweepstakes Last?

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    For the sweepstakes promotion period, out of 335 promotions, 52% of brands run sweepstakes for less than 30 days. The average sweepstakes last 30 days. Sweepstakes are a great way to generate interest in your product or service and can be used to increase brand awareness or drive sales. There are several benefits of setting…

  • How to Offer Bonus Entries in Your Sweepstakes

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    Bonus entries are an easy to way extend the reach of your sweepstakes. It doesn’t require much effort to implement on your part. However, it does require that your entrants participate more if they want to increase their odds of winning. The key to getting entrants to go the extra mile to submit bonus entries…

  • What to Include in Twitter Sweepstakes Rules

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    Writing Twitter sweepstakes rules for a Twitter sweepstakes involves a few more steps than drafting sweepstakes rules for a sweepstakes hosted on your website. You’ll also need to review and comply with Twitter’s Terms of Service (TOS) in addition to any federal, state, and local sweepstakes laws. Here is what to include in Twitter sweepstakes…

  • Can You Change Your Sweepstakes Rules After the Promotion Starts?

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    Should you change the sweepstakes rules for your sweepstakes after it has started? Generally, no. However, you might think that you really need to. Here is how to know when it’s okay to change your sweepstakes rules after the promotion starts and how to do it. How Will the Sweepstakes Rules Change Affect Entrants? The…

  • How to Collect User Content with Contests

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    There are many ways to advertise your brand with social media. However, contest UGC content, or user-generated content from a contest, has proven to be one of the most effective. Why? Because it starts a conversation. If you can get users to submit their own creative content to your contest, then you’ve also eliminated the…

  • Brand Promotions: What Types of Promotions Are Brands Running?

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    For brand promotions, out of 325 promotions, 79% of brands are running sweepstakes style promotions where participants enter the sweepstakes by visiting a website. Brand Promotions The benefits of running these types of promotions for brands are many. They include building brand awareness, generating leads, and growing brand loyalty. Additionally, sweepstakes can be used to…

  • Legal Services a Sweepstakes Company Can Provide

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    Launching a sweepstakes for your brand? Consider hiring a sweepstakes company to help you. This is the right move for a very important reason: making sure that your sweepstakes is legal and complies with all federal, state, and local regulations. A full-service sweepstakes management company offers services to ensure that your sweepstakes is ready to…