Category: Abbreviated Rules
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True or False: Sweepstakes Winner MUST Be Present to Win
Can you require sweepstakes winners to be present during the sweepstakes draw? Let’s dive into it. So, can you require the winner to be present when you draw the winners on your sweepstakes? The answer is NO. The winner nor the participants cannot spend time or money (consideration) to participate in the sweepstakes. Asking participants…
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Sweepstakes Period: How Long Should a Sweepstakes Last?
How long should your sweepstakes last? What will happen if you run them for different periods of time? In this article, we’ll take a look at some studies and see what the data has to say about how long sweepstakes should last. When deciding on the sweepstakes period you need to consider what is the…
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Raffle vs Sweepstakes for Nonprofits: What’s the Difference?
When nonprofit organizations are looking for a way to raise money, they often turn to raffles and sweepstakes. What is the difference between these two types of fundraising vehicles? And which one is suitable for your nonprofit? In this article, we will explore the difference between raffles and sweepstakes and discuss which one might be…
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How to Grow Your CPG Brand With Sweepstakes Marketing
Sweepstakes promotions are one of the most popular consumer engagement initiatives for driving brand awareness for a CPG brand. Sweepstakes draw on the universal human desire to win something for free. Your consumer packaged goods (CPG) branding campaign can be enhanced with a sweepstakes that not only increases brand engagement, but educates and captures consumer…
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How to Run Contests or Sweepstakes for an eCommerce Store
If you are looking for a way to increase sales, build an email list and SMS list for remarketing; then contests and sweepstakes are one of the best tactics. We’ll walk you through the steps you need to take to run a contest or sweepstakes for your eCommerce store. We’ll also give you some tips…