Category: Tips
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Money or Merch: Which Is the Better Sweepstakes Prize?
Choosing a sweepstakes prize can be tricky and picking the right option is critical to maximizing your sweepstakes results. If you’re giving away money or merch as a sweepstakes prize, there are a few things you need to consider first. Here is how to decide whether money or merch is the better sweepstakes prize. Why…
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The Best Sweepstakes to Run in 2021
The COVID-19 pandemic has changed how brands are doing sweepstakes. As you consider hiring a sweepstakes company to help you run a sweepstakes, what should you do differently this year to ensure that your sweepstakes is a success? Understanding the best sweepstakes to run in 2021 is critical to keeping consumers engaged and exceeding their…
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Sweepstakes 101: How to Avoid Crossing the Line Between a Sweepstakes and an Illegal Lottery
What is a sweepstakes vs illegal lottery? How do we ensure that our sweepstakes complies with sweepstakes laws to ensure that it is a legal sweepstakes and not a lottery? As a sweepstakes company, these are some questions that we get asked the most about sweepstakes. To help you create a legally compliant sweepstakes, here…
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How to Create A Sweepstakes for a Non-Profit Organization
Are you wondering how to do a sweepstakes for a non-profit organization and make it a success? Creating a non-profit sweepstakes is a great way to raise awareness about your non-profit organization and attract donations. While creating a sweepstakes for a non-profit organization might seem difficult, there actually isn’t much difference between a non-profit sweepstakes…
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What Should Be in Sweepstakes Rules for Quebec, Canada
If you plan to run a Quebec sweepstakes, you may have noticed that many brands that run promotions in Canada exclude Quebec residents from entering due to sweepstakes rules Quebec. Nearly a third of Canadian citizens live in Quebec so there is a powerful incentive to include them in sweepstakes promotions. However, Quebec sweepstakes rules…
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Here’s What Entrants Love About Sweepstakes and Contests
There’s a lot to love about sweepstakes and contests. Not only do they attract loyal fans to your brand, they also bring in leads and sales. But what about entrants? How do sweepstakes and contests make them feel? Here are the top things that entrants love about sweepstakes and contests. The Build Up The best…
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What to Include on a Sweepstakes Survey
Sweepstakes survey questions tell you more about the people who enter your sweepstakes. By writing effective sweepstakes survey questions, you’ll be able to get the data insights that you need about your customers. Here’s what to include on a sweepstakes survey. Ask Demographic Questions Using a sweepstakes as an opportunity to ask demographic questions is…
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How to Run a Successful Sweepstakes Text to Win Campaign
Do you know how to run a successful sweepstakes text to win campaign? Are you thinking of launching a sweepstakes text to win campaign but you aren’t quite sure how to do it? Whether you’ve just launched a new product or you want to promote an established brand, you need a strategy in order to…
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How to Use a Sweepstakes or Contest to Build Your Email List
Are you running a sweepstakes to build your email list? If you’re wondering how to do a sweepstakes for email signups the right way, the best place to start is with detailed planning to ensure that your sweepstakes targets buyers, and not sweepers. Here are a few tips to help you get started with using…
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What Does Your Brand Need to Have Run a Sweepstakes?
Running a sweepstakes is exciting and a great way to engage customers and boost sales. However, there are a lot of steps required to run a sweepstakes so it’s in your best interest to carefully plan your promotion and choose the right sweepstakes administration company. Here is how to prepare to start the search for…
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How Do Brands Make Money From Sweepstakes?
Most people know that brands run sweepstakes to make money from them. Sweepstakes aren’t only a way to engage the brand’s audience, but a way to bring in more business. Yet one of the most common questions we get is how do brands make money from sweepstakes? If you’re curious about how to monetize sweepstakes,…
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Sweepstakes Management: Full Administration vs Self Service?
You already know that running a sweepstakes is one of the best ways to get leads and sales. However, in order to launch a sweepstakes, you need sweepstakes management. You can’t just launch a sweepstakes without the necessary official rules, and registration and bonding (where required by law). Instead, some planning and setup is needed.…
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Can Your Sweepstakes Prize be a Donation?
A non-profit sweepstakes is a sweepstakes in which the winner selects a charity to give the sweepstakes prize to. However, there are specific rules that you need to follow in order to ensure that your promotion is considered as a legal sweepstakes and not an illegal lottery or raffle. Here is what you should know…
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Skill Testing Question in Canada: Why It’s a Canadian Sweepstakes Requirement
To enter a Canadian sweepstakes, the entrants must complete a skill testing question in order to prove eligibility to enter and potentially win a prize. This requirement is part of Canadian Sweepstakes law and applies to all Canada sweepstakes promotions. As of 10/27/23 any sweepstakes offered in Canada and Quebec can be offered to all of…
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Did I Win? Sweepstakes Fraud and How To Know If You are Being Scammed
Scammers are constantly looking for new ways to steal money from unsuspecting victims. Although lottery or sweepstakes scams have been around for years, victims are still falling prey to monetary losses and identity theft. Here’s how to recognize a sweepstakes scam and avoid becoming a victim. What Are Some Common Sweepstakes Scams? If someone asks…
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Are Participants Allowed to Select a Contest Winner Online by Voting on Submissions?
When it comes to judging a contest, you need a reliable way to pick a contest winner. However, there is a right way and a wrong way. Here’s what you should know about selecting a contest winner by voting on submissions. Who Should Choose a Contest Winner? The first question you should ask in order…
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Can I Offer a Vacation Stay Without Airfare as a Sweepstakes Prize?
After a year of stay at home orders and lockdowns due to the COVID-19 pandemic Americans are looking to cure their cabin fever by getting out to travel. In response, brands are starting to reintroduce the travel sweepstakes prize and hungry consumers are eager to win! If you’re planning to offer a vacation as your…
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Can I Conduct a Sweepstakes at a Trade Show That Requires an Admission Fee?
Hosting a trade show sweepstakes offers an opportunity for you to not only get to know your existing B2B customers better, but reach a targeted audience of potential customers. But what about the “no purchase required” sweepstakes rule? Not to worry. We’ve got a solution! Here is how to conduct a trade show sweepstakes at…
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Can I Offer Super Bowl Tickets As a Sweepstakes Prize?
The Super Bowl is the biggest annual sports event of the year. It’s also a seriously competitive event for advertisers because the Super Bowl attracts thousands of fans. As a result, you may be wondering if it’s possible for you to give away Super Bowl tickets as a sweepstakes prize. Here is what you need…