Sweeppea Blog

Category: Tips

  • Top Ideas for Holiday Sweepstakes

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    Have you considered a holiday sweepstakes? The holidays are almost here and you know what time it is! Time to launch your holiday campaign! Here are the top for holiday sweepstakes that will help boost your brand and bring in more sales. Holiday Countdown Instant Win For every day left until the next holiday, a…

  • How COPPA Affects Your Sweepstakes Rules

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    Want to learn more about COPPA and your sweepstakes rules? These are the very specific rules that govern sweepstakes targeted towards children under the age of 13. Here is what you need to know to ensure that your sweepstakes rules are COPPA compliant. What Is COPPA? COPPA (The Children’s Online Privacy Protection Act) went into…

  • Building Sales Leads With Your Sweepstakes Giveaway

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    Using a sweepstakes to build your sales leads is a great way to attract new customers. While running a sweepstakes will get your audience excited about your brand, you should design your campaign with a specific goal of getting sales if you want to drive ROI for your promotion. Here is how to effectively use…

  • Sweepstakes Promotion Period: How Long Do Sweepstakes Last?

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    For the sweepstakes promotion period, out of 335 promotions, 52% of brands run sweepstakes for less than 30 days. The average sweepstakes last 30 days. Sweepstakes are a great way to generate interest in your product or service and can be used to increase brand awareness or drive sales. There are several benefits of setting…

  • How to Offer Bonus Entries in Your Sweepstakes

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    Bonus entries are an easy to way extend the reach of your sweepstakes. It doesn’t require much effort to implement on your part. However, it does require that your entrants participate more if they want to increase their odds of winning. The key to getting entrants to go the extra mile to submit bonus entries…

  • What to Include in Twitter Sweepstakes Rules

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    Writing Twitter sweepstakes rules for a Twitter sweepstakes involves a few more steps than drafting sweepstakes rules for a sweepstakes hosted on your website. You’ll also need to review and comply with Twitter’s Terms of Service (TOS) in addition to any federal, state, and local sweepstakes laws. Here is what to include in Twitter sweepstakes…

  • Can You Change Your Sweepstakes Rules After the Promotion Starts?

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    Should you change the sweepstakes rules for your sweepstakes after it has started? Generally, no. However, you might think that you really need to. Here is how to know when it’s okay to change your sweepstakes rules after the promotion starts and how to do it. How Will the Sweepstakes Rules Change Affect Entrants? The…

  • How to Collect User Content with Contests

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    There are many ways to advertise your brand with social media. However, contest UGC content, or user-generated content from a contest, has proven to be one of the most effective. Why? Because it starts a conversation. If you can get users to submit their own creative content to your contest, then you’ve also eliminated the…

  • Brand Promotions: What Types of Promotions Are Brands Running?

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    For brand promotions, out of 325 promotions, 79% of brands are running sweepstakes style promotions where participants enter the sweepstakes by visiting a website. Brand Promotions The benefits of running these types of promotions for brands are many. They include building brand awareness, generating leads, and growing brand loyalty. Additionally, sweepstakes can be used to…

  • Legal Services a Sweepstakes Company Can Provide

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    Launching a sweepstakes for your brand? Consider hiring a sweepstakes company to help you. This is the right move for a very important reason: making sure that your sweepstakes is legal and complies with all federal, state, and local regulations. A full-service sweepstakes management company offers services to ensure that your sweepstakes is ready to…

  • How to Notify Your Sweepstakes Winners

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    Notifying sweepstakes winners is the next sweepstakes administration step to tackle after you’ve successfully run your sweepstakes campaign. There will be a lot of people eagerly awaiting your announcement. Make sure to do this as soon as possible and as stated in your Official Rules (see below). Drawing and Notification Template: Seven (7) winners will…

  • Want to Require a Purchase with Your Sweepstakes? Here’s How

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    In almost all sweepstakes rules, you’ll find a statement that says “NO PURCHASE REQUIRED.” in big bold letters. The no purchase laws are there to let entrants know that buying something from the company (Sweepstakes Sponsor) will not increase their chances of winning the sweepstakes and it’s not required to participate. If you’re running a…

  • How Often Should You Run a Sweepstakes or Contest?

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    It’s tempting to run sweepstakes and contests more often because they provide a ready list of leads. However, the ability to surprise your customers with awesome prizes is what makes them work. As as sweepstakes company, the reality is that deciding to run a promotion will depend on a number of factors. Here is how…

  • Can You Copy Sweepstakes Rules From Another Promotion?

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    Whether it’s copying from another of your own recent promotions or someone else’s, copying sweepstakes rules can lead to more problems than it’s worth. Here are the risks that you should be aware of. 1. Sweepstakes Rules and Copyright If you’re copying another company’s sweepstakes rules without their consent, what you’re effectively doing is breaching…

  • How Is Privacy Handled in Sweepstakes?

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    How should brands handle privacy in a sweepstakes? Privacy in a sweepstakes is a big deal given the numerous company data breaches that seem to happen on a regular basis. Consumers also worry about how their data is collected and used while shopping online, using social media or even simply searching the internet. So how…

  • What Sweepstakes Companies Do and How You Benefit

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    What do sweepstakes companies actually do for brands? This is a question that you may have if you’re launching a sweepstakes for the first time. Hiring a sweepstakes company to manage your promotion is highly recommended. You know that your promotion will be managed professionally to maximize the chances of success. Here’s what you should…

  • How to Increase the Value of Your Sweepstakes Prize

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    Transforming your “mini” giveaway into a “mega” giveaway by increasing the value of your sweepstakes prize can significantly boost user engagement with your sweepstakes. While your original sweepstakes prize might have only brought in 1,000 entrants, a better prize could mean 10,000 entrants or more. Here’s what you can do right now to transform an…

  • Tips for Contest or Sweepstakes Rules on LinkedIn

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    Running a giveaway on LinkedIn? Make sure to follow the contest or sweepstakes rules on LinkedIn if you want your giveaway to run smoothly and comply with LinkedIn’s terms of service. Here are our top tips for running a contest or a sweepstakes on LinkedIn. Why Launch a LinkedIn Sweeps? With more than 706 million…

  • How to Include Sweepstakes Rules in Your Social Media Campaigns

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    If you’re running a sweepstakes on Facebook or Instagram your sweepstakes promotions must include the abbreviated and full sweepstakes rules. Both abbreviated rules and a link to the full sweepstakes rules are required in order for your sweepstakes to comply with Facebook’s and Instagram’s Terms of Service. Here is the scoop on where and how…

  • What Should Be Included in Your Photo Contest Rules?

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    Photo contests are a great way for you to drive traffic, increase engagement, and generate leads. However, photo contests rules require attention to detail to create because you have to make sure that your campaign doesn’t break the rules of the social media platforms.  Here is what you should make sure to include in your…