Sweeppea Blog

Tag: sweepstakes rules

  • True or False: Sweepstakes Winner MUST Be Present to Win

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    Can you require sweepstakes winners to be present during the sweepstakes draw? Let’s dive into it. So, can you require the winner to be present when you draw the winners on your sweepstakes? The answer is NO. The winner nor the participants cannot spend time or money (consideration) to participate in the sweepstakes. Asking participants…

  • Should You Involve a Celebrity in Your Sweepstakes or Contest?

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    Celebrities and influencers are often hired for sweepstakes and contests in order to give your brand a positive head start or better reputation in the marketplace. While the right celebrity can drive entries for your sweepstakes or contest, there are many considerations that should be weighed carefully first. Before you proceed with hiring a celebrity…

  • Affidavits of Eligibility & Publicity/Liability Releases: Understanding Sweepstakes Rules Requirements

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    An affidavit of eligibility and release is a legal requirement that is included in sweepstakes rules to help verify whether a potential winner of a sweepstakes or contest is eligible to win a prize. An affidavit is simply a statement, sworn in writing, that confirms that certain facts are true. Here is what you should…

  • The Best Sweepstakes to Run in 2021

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    The COVID-19 pandemic has changed how brands are doing sweepstakes. As you consider hiring a sweepstakes company to help you run a sweepstakes, what should you do differently this year to ensure that your sweepstakes is a success?  Understanding the best sweepstakes to run in 2021 is critical to keeping consumers engaged and exceeding their…

  • Can I Require a Purchase to Enter a Sweepstakes?

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    Want a great way to thank your customers? Offer them the chance to enter and win a sweepstakes! You can require a purchase to enter a sweepstakes as long as you offer a free method of entry. By law, you have to give participants a way of entering that does not require a purchase. Here’s…

  • Can I Restrict Participants to One Gender?

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    A successful sweepstakes promotion is designed to help you build a following and attract new customers. You may be wondering if it’s possible to restrict participants by gender in order to avoid having participants enter who are unlikely to become customers. Here is what you should know about restricting participation by gender for a sweepstakes.…

  • The Pros and Cons of Accepting One Entry Vs Multiple Entries in Your Sweepstakes

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    Does it make sense to allow multiple entries for your sweepstakes? Some sweepstakes only allow one entry per participant while others allow you to obtain as many chances as you like to win. From our experience as a Sweepstakes Company, here are the pros and cons of each approach to entries for your sweepstakes. Pros…

  • What You Should Know About Running a Sweepstakes in Puerto Rico

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    What do you need to know to run a sweepstakes in Puerto Rico? Companies that offer sweepstakes in the United States typically exclude residents of Puerto Rico from participating. That is because in the past sweepstakes sponsors had additional requirements that they need to fulfill which differ from mainland USA requirements. Here is what you…

  • How COPPA Affects Your Sweepstakes Rules

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    Want to learn more about COPPA and your sweepstakes rules? These are the very specific rules that govern sweepstakes targeted towards children under the age of 13. Here is what you need to know to ensure that your sweepstakes rules are COPPA compliant. What Is COPPA? COPPA (The Children’s Online Privacy Protection Act) went into…

  • How to Offer Bonus Entries in Your Sweepstakes

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    Bonus entries are an easy to way extend the reach of your sweepstakes. It doesn’t require much effort to implement on your part. However, it does require that your entrants participate more if they want to increase their odds of winning. The key to getting entrants to go the extra mile to submit bonus entries…

  • What to Include in Twitter Sweepstakes Rules

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    Writing Twitter sweepstakes rules for a Twitter sweepstakes involves a few more steps than drafting sweepstakes rules for a sweepstakes hosted on your website. You’ll also need to review and comply with Twitter’s Terms of Service (TOS) in addition to any federal, state, and local sweepstakes laws. Here is what to include in Twitter sweepstakes…

  • Can You Change Your Sweepstakes Rules After the Promotion Starts?

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    Should you change the sweepstakes rules for your sweepstakes after it has started? Generally, no. However, you might think that you really need to. Here is how to know when it’s okay to change your sweepstakes rules after the promotion starts and how to do it. How Will the Sweepstakes Rules Change Affect Entrants? The…

  • Can You Copy Sweepstakes Rules From Another Promotion?

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    Whether it’s copying from another of your own recent promotions or someone else’s, copying sweepstakes rules can lead to more problems than it’s worth. Here are the risks that you should be aware of. 1. Sweepstakes Rules and Copyright If you’re copying another company’s sweepstakes rules without their consent, what you’re effectively doing is breaching…

  • How Is Privacy Handled in Sweepstakes?

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    How should brands handle privacy in a sweepstakes? Privacy in a sweepstakes is a big deal given the numerous company data breaches that seem to happen on a regular basis. Consumers also worry about how their data is collected and used while shopping online, using social media or even simply searching the internet. So how…

  • How to Include Sweepstakes Rules in Your Social Media Campaigns

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    If you’re running a sweepstakes on Facebook or Instagram your sweepstakes promotions must include the abbreviated and full sweepstakes rules. Both abbreviated rules and a link to the full sweepstakes rules are required in order for your sweepstakes to comply with Facebook’s and Instagram’s Terms of Service. Here is the scoop on where and how…

  • How to Handle Winner Notification in Your Sweepstakes Rules

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    Want to make sure that you have everything you need in your sweepstakes rules before you launch? A crucial component of any sweepstakes is notifying the winners.  There is a right way to do this to ensure that your sweepstakes ends on a positive note and that you’ve covered all of the necessary legal aspects.…

  • Should You Prepare Sweepstakes Rules in Spanish?

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    Should I translate my sweepstakes rules in Spanish? That’s a question that you should ask if you’re launching a sweepstakes promotion. In a diverse country like the United States, it’s easy to encounter consumers who would feel more comfortable interacting with your brand in their native language. However, is it really necessary to translate your…

  • What’s Different About Sweepstakes Rules in New York?

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    Anytime you run a sweepstakes, you must ensure that you comply with all relevant laws, regulations, and rules. In some cases, New York sweepstakes rules require that you take some additional steps, including registration and bonding. Here is what you need to know about New York sweepstakes laws to ensure that you are putting together…

  • What to Include in Pinterest Sweepstakes Rules

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    When it comes to promoting a sweepstakes online, Pinterest is a platform that is often overlooked by marketers in favor of Instagram and Facebook. However, Pinterest can actually provide a very powerful platform for you to connect with your customers, especially if your business is related to the types of content that often trend on…

  • How to Protect Big Prizes in Your Sweepstakes Rules

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    No matter how straightforward you think your sweepstakes rules are, you need to protect your business in as many ways as possible. Including conditions for prize delivery and acceptance, as well as, specific liability clauses for big prizes are the keys to ensuring that you’ve covered all of the bases. Without them, your sweepstakes could…