Author: Sweeppea
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Alcohol Sweepstakes Ideas: How to Run Sweepstakes for Alcohol Companies
An effective alcohol sweepstakes or contest targets the right audience to deliver thousands of sales and engaged fans that support your brand. Today, we’ll cover how alcohol brands should run sweepstakes and contests, including: alcohol sweepstakes ideas, sweepstakes examples, and alcohol marketing best practices. Here you’ll learn everything you need to know to connect with…
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Sweepstakes and Contest Management: What Happens After Your Campaign Goes Live?
Sweepstakes and contests are concentrated bursts of engagement that pay off for brands in multiple ways. By hiring a sweepstakes and contest management company, you can ensure that your sweepstakes or contest campaign is specifically designed to: Deliver a sales boost Increase brand awareness about your product or service Improve your company’s reputation Gather participants…
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Holiday Sweepstakes: Sweepstakes Ideas and Tips for the 2026 Holiday Marketing Season
Launching a holiday sweepstakes is no easy task. Whether you’re putting together a 12 Days of Christmas sweepstakes, a cash sweepstakes or a quick instant win, you’ll need official rules and much more. The Ultimate Guide to a Running a Holiday Sweepstakes To help you out, we’ve broken down all the holiday promotional ideas and…
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Top Sweepstakes Prizes of 2021: Here Are the Most Popular Prizes From Brands
We keep a close watch on the top sweepstakes prizes brands are giving away in sweepstakes and contests. If you need help finding the perfect sweepstakes prize for your next sweepstakes, we’ve got you covered. As we’re approaching the end of 2021, we take a look at all of the trends that prevailed in sweepstakes…
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Business to Business Sweepstakes: 5 Ways to Reach B2B Customers Effectively
B2B sweepstakes and contests can be lucrative for companies looking to better connect with their employees, customers, and clients. While sweepstakes for business to consumer brands have been a staple for many industries as a method to generate an ongoing source of buyers, business to business sweepstakes are somewhat more sophisticated when it comes to…
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Affidavits of Eligibility & Publicity/Liability Releases: Understanding Sweepstakes Rules Requirements
An affidavit of eligibility and release is a legal requirement that is included in sweepstakes rules to help verify whether a potential winner of a sweepstakes or contest is eligible to win a prize. An affidavit is simply a statement, sworn in writing, that confirms that certain facts are true. Here is what you should…
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Insured Cash Prizes: When Do You Need to Insure Your Sweepstakes Prizes?
Everyone loves giving (and receiving) big cash prizes. If you want to give away $50,000, $100,000 or even $1,000,000 for your next sweepstakes promotion, you need prize indemnity insurance for your sweepstakes prize. Insured cash prizes help sweepstakes sponsors mitigate the risks of giving away money while ensuring security and fast payment for the sweepstakes…
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Sweepstakes Prizes: How to Give Away a Car As a Prize
A car is a sweepstakes prize that will attract a lot of attention to your promotion. However, there are a few more steps involved in giving away car sweepstakes prizes, as opposed to smaller sweepstakes prizes (namely, those valued at $600 or less). Generally, we recommend hiring a sweepstakes company to manage a car giveaways…
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Sweepstakes Fraud: How It Happens and How to Protect Your Sweepstakes or Contest
Sweepstakes fraud happens more often than companies think and unfortunately it’s often not detected before it derails the entire promotion. Sweepstakes fraud is very serious and may not only have legal consequences for companies, it has even led to regular people being seriously harmed. As a sweepstakes company we can recommend preventive measures you can…
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Money or Merch: Which Is the Better Sweepstakes Prize?
Choosing a sweepstakes prize can be tricky and picking the right option is critical to maximizing your sweepstakes results. If you’re giving away money or merch as a sweepstakes prize, there are a few things you need to consider first. Here is how to decide whether money or merch is the better sweepstakes prize. Why…
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How Traffic From Sweepstakes Promotions Helps You Go Viral
It’s no secret that traffic from sweepstakes promotions can help you go viral. Sweepstakes not only help raise brand awareness, they also drive sales by exposing new people to your business. Just as important: sweepstakes give you valuable data and behavioral insights about both existing and new customers. If you’ve never run a sweepstakes before-or…
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The Best Sweepstakes to Run in 2021
The COVID-19 pandemic has changed how brands are doing sweepstakes. As you consider hiring a sweepstakes company to help you run a sweepstakes, what should you do differently this year to ensure that your sweepstakes is a success? Understanding the best sweepstakes to run in 2021 is critical to keeping consumers engaged and exceeding their…
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Sweepstakes 101: How to Avoid Crossing the Line Between a Sweepstakes and an Illegal Lottery
What is a sweepstakes vs illegal lottery? How do we ensure that our sweepstakes complies with sweepstakes laws to ensure that it is a legal sweepstakes and not a lottery? As a sweepstakes company, these are some questions that we get asked the most about sweepstakes. To help you create a legally compliant sweepstakes, here…
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How to Create A Sweepstakes for a Non-Profit Organization
Are you wondering how to do a sweepstakes for a non-profit organization and make it a success? Creating a non-profit sweepstakes is a great way to raise awareness about your non-profit organization and attract donations. While creating a sweepstakes for a non-profit organization might seem difficult, there actually isn’t much difference between a non-profit sweepstakes…
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What Should Be in Sweepstakes Rules for Quebec, Canada
If you plan to run a Quebec sweepstakes, you may have noticed that many brands that run promotions in Canada exclude Quebec residents from entering due to sweepstakes rules Quebec. Nearly a third of Canadian citizens live in Quebec so there is a powerful incentive to include them in sweepstakes promotions. However, Quebec sweepstakes rules…
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Here’s What Entrants Love About Sweepstakes and Contests
There’s a lot to love about sweepstakes and contests. Not only do they attract loyal fans to your brand, they also bring in leads and sales. But what about entrants? How do sweepstakes and contests make them feel? Here are the top things that entrants love about sweepstakes and contests. The Build Up The best…
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What to Include on a Sweepstakes Survey
Sweepstakes survey questions tell you more about the people who enter your sweepstakes. By writing effective sweepstakes survey questions, you’ll be able to get the data insights that you need about your customers. Here’s what to include on a sweepstakes survey. Ask Demographic Questions Using a sweepstakes as an opportunity to ask demographic questions is…
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How to Run a Successful Sweepstakes Text to Win Campaign
Do you know how to run a successful sweepstakes text to win campaign? Are you thinking of launching a sweepstakes text to win campaign but you aren’t quite sure how to do it? Whether you’ve just launched a new product or you want to promote an established brand, you need a strategy in order to…
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How to Use a Sweepstakes or Contest to Build Your Email List
Are you running a sweepstakes to build your email list? If you’re wondering how to do a sweepstakes for email signups the right way, the best place to start is with detailed planning to ensure that your sweepstakes targets buyers, and not sweepers. Here are a few tips to help you get started with using…