Author: Sweeppea
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Sweepstakes Winner Declined Sweepstakes Prize? What to Do When a Winner Wants a Different Prize?
What if the sweepstakes winner doesn’t want the sweepstakes prize? What can you do as a sweepstakes sponsor or administrator? How can you properly enforce your sweepstakes’ official rules? When a winner requests that a prize be modified or replaced, the sponsor typically has several options, including awarding the prize as specified in the rules…
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Sweepstakes Prizes: How to Give Away Experience Prizes
Sweepstakes prizes are a great way to get people excited about your contest. Who doesn’t love the chance to win something amazing? But what should you give away as a prize? If you’re looking for something unique and exciting, why not consider giving away experiences instead of items? In this article, we will discuss how…
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Most Popular Sweepstakes Prizes: What to Giveaway
The most popular sweepstakes prizes range from large cash prizes to branded merch prize packs. We keep a close watch on the top sweepstakes prizes brands are giving away for sweepstakes and contests. If you need help finding the perfect sweepstakes prize for your next sweepstakes, we’ve got you covered. How to Choose Sweepstakes Prizes?…
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7 Sweepstakes Laws for Brands
Are you planning to run sweepstakes for brand awareness, lead generation, or sales? Before you do, ensure that you are compliant with sweepstakes laws. Sweepstakes are a great marketing tool for your brand. However, sweepstakes are different from contests or lotteries. A contest is where the winner(s) are selected based on skills and can be…
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Using Sweepstakes Marketing to Support the Different Stages of the Funnel
Sweepstakes marketing can be used to build different stages of the funnel. By understanding how sweepstakes work and what they offer, you can use them to draw attention to your brand and attract new customers. Sweepstakes can also help you move customers through your marketing funnel and closer to making a sale. In this article,…
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Sales Incentive Ideas: Sweepstakes to Promote Sales & Incentivize Your Sales Team
Need sales incentive ideas? Sales incentive sweepstakes are a great way to motivate sales teams within a corporation. They can be used to promote sales and increase productivity. In this guide, we will discuss the basics of how to run a sales incentive sweepstakes. We will cover topics such as eligibility requirements, how to pick…
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Co-sponsoring a Sweepstakes or Contest? What to Know Before Working With a Brand or Influencer
When looking to promote your product, company, or brand, co-sponsoring sweepstakes with a brand or influencer can bring more awareness and sales to your business. Especially, with the growing user-base of social media platforms. There are key points to consider before moving forward with an influencer as a sweepstakes sponsor. Let’s discuss the key details…
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How to Run Contests or Sweepstakes for an eCommerce Store
If you are looking for a way to increase sales, build an email list and SMS list for remarketing; then contests and sweepstakes are one of the best tactics. We’ll walk you through the steps you need to take to run a contest or sweepstakes for your eCommerce store. We’ll also give you some tips…
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How to Build Your First-party Data With Sweepstakes
In 2018, the California Consumer Privacy Act (CCPA) was approved. This meant that third-party cookies and the valuable data they provided to businesses would disappear. Shortly after, changes were implemented by Google, Safari, and other browsers in order to comply with the CCPA. The CCPA changed the game when it came to marketing. This meant…
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Employee Incentive Programs: How to Run an Internal Sweepstakes for Employees
Implementing employee incentive programs is a must in all companies. When creating an employee incentive program, it is important to consider what will motivate your employees. There are many different types of employee incentive programs, but in-house sweepstakes are a great way to reward employees for their hard work. Sweepstakes are promotions in which the…
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Sweepstakes Administration Roles: Who is Missing From Your Promotional Marketing Team?
Running sweepstakes is a complex process that involves many different legal, marketing, and administration roles. That’s why it’s important to have an experienced sweepstakes administrator on your team. A sweepstakes administrator will help you lower campaign costs, ensure that your sweepstakes run smoothly, and is legally compliant. Let’s take a closer look at the different…
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Ready to Run a Contest? Laws and What to Include in Your Official Rules
Are you thinking of running a contest or sweepstakes? Whether your contest or sweepstakes is online or offline, it’s important to familiarize yourself with laws and regulations that are applicable in your state. Contest and Sweepstakes are great ways to increase sales and build loyalty with your customers. However, not complying with state laws can…
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Purchase-to-Enter Sweepstakes: How to Use Receipt Validation for Your Sweepstakes
Receipt validation is a key component to help boost the sales of a product when offered in a Sweepstakes. In a Sweepstakes, customer receipt validation asks sweepstakes participants to upload a picture of their purchase receipt as a method of entry for a chance to win a prize. By offering a prize, you are incentivizing…
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Should You Involve a Celebrity in Your Sweepstakes or Contest?
Celebrities and influencers are often hired for sweepstakes and contests in order to give your brand a positive head start or better reputation in the marketplace. While the right celebrity can drive entries for your sweepstakes or contest, there are many considerations that should be weighed carefully first. Before you proceed with hiring a celebrity…
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Sweepstakes Engagement: How to Get People to Stay Active During Your Sweepstakes
High sweepstakes participant engagement is a key feature of a successful sweepstakes or contest. Why should your brand care about entrant engagement? First, participants who are actively waiting for your sweepstakes to end are more likely to respond promptly to the winner announcement. Second, engaged sweepstakes entrants mean that you’ll get more sales as the…
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Cannabis Marketing: How to Run a Legal Cannabis Sweepstakes
Cannabis sweepstakes and contests are fun, engaging, and can help boost your sales and brand awareness. Sweepstakes and contests have also proven to deliver some of the best returns for cannabis brands seeking subscriber growth. But there is a lot of confusion when it comes to cannabis marketing promotions and applicable state regulations, sweepstakes laws,…
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How to Run a Nonprofit Sweepstakes? Everything You Need to Know
Running a nonprofit sweepstakes via a sweepstakes fundraising platform can increase donations and attract new donors at the same time. To spread your nonprofit’s impact story and reach your mission outcomes, you’ll need support, and lots of it. Although 501(c)(3) donations are tax-deductible, this is no longer enough to incentivize donations. New donors also need…
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No Purchase Necessary Laws: Can You Run a Sweepstakes That Requires a Purchase to Enter?
Do no purchase necessary laws apply to every sweepstakes? If you’re running a sweepstakes or giveaway to boost sales or increase brand awareness, you may have wanted to encourage participants to buy at the same time or run a customer-only sweepstakes. Most brands agree that it totally defeats their marketing objectives to let customers enter…
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Instant Win Game vs Traditional Sweepstakes: What Are the Differences?
Boost brand awareness and sales with an instant win sweepstakes. This game of chance lets participants know instantly if they’ve won. Besides the timing and frequency of winner announcements, what are the differences between an instant win game and a traditional sweepstakes? Sweeppea offers the option to run an instant win campaign or a traditional…
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Sweepstakes and Contest Administration Management Services: How They Benefit Your Promotion
Launching a sweepstakes or contest involves many steps. While some brands research sweepstakes and contest administration and run promotions on their own, most large brands opt for sweepstakes and contest administrators to help them launch their promotions successfully. If you’re wondering why you should choose full-service sweepstakes administration for your next promotion, here are a…