Author: Sweeppea
-
What Does Your Brand Need to Have Run a Sweepstakes?
Running a sweepstakes is exciting and a great way to engage customers and boost sales. However, there are a lot of steps required to run a sweepstakes so it’s in your best interest to carefully plan your promotion and choose the right sweepstakes administration company. Here is how to prepare to start the search for…
-
How Do Brands Make Money From Sweepstakes?
Most people know that brands run sweepstakes to make money from them. Sweepstakes aren’t only a way to engage the brand’s audience, but a way to bring in more business. Yet one of the most common questions we get is how do brands make money from sweepstakes? If you’re curious about how to monetize sweepstakes,…
-
Sweepstakes Management: Full Administration vs Self Service?
You already know that running a sweepstakes is one of the best ways to get leads and sales. However, in order to launch a sweepstakes, you need sweepstakes management. You can’t just launch a sweepstakes without the necessary official rules, and registration and bonding (where required by law). Instead, some planning and setup is needed.…
-
Can Your Sweepstakes Prize be a Donation?
A non-profit sweepstakes is a sweepstakes in which the winner selects a charity to give the sweepstakes prize to. However, there are specific rules that you need to follow in order to ensure that your promotion is considered as a legal sweepstakes and not an illegal lottery or raffle. Here is what you should know…
-
Skill Testing Question in Canada: Why It’s a Canadian Sweepstakes Requirement
To enter a Canadian sweepstakes, the entrants must complete a skill testing question in order to prove eligibility to enter and potentially win a prize. This requirement is part of Canadian Sweepstakes law and applies to all Canada sweepstakes promotions. As of 10/27/23 any sweepstakes offered in Canada and Quebec can be offered to all of…
-
Did I Win? Sweepstakes Fraud and How To Know If You are Being Scammed
Scammers are constantly looking for new ways to steal money from unsuspecting victims. Although lottery or sweepstakes scams have been around for years, victims are still falling prey to monetary losses and identity theft. Here’s how to recognize a sweepstakes scam and avoid becoming a victim. What Are Some Common Sweepstakes Scams? If someone asks…
-
Are Participants Allowed to Select a Contest Winner Online by Voting on Submissions?
When it comes to judging a contest, you need a reliable way to pick a contest winner. However, there is a right way and a wrong way. Here’s what you should know about selecting a contest winner by voting on submissions. Who Should Choose a Contest Winner? The first question you should ask in order…
-
Can I Offer a Vacation Stay Without Airfare as a Sweepstakes Prize?
After a year of stay at home orders and lockdowns due to the COVID-19 pandemic Americans are looking to cure their cabin fever by getting out to travel. In response, brands are starting to reintroduce the travel sweepstakes prize and hungry consumers are eager to win! If you’re planning to offer a vacation as your…
-
Can I Conduct a Sweepstakes at a Trade Show That Requires an Admission Fee?
Hosting a trade show sweepstakes offers an opportunity for you to not only get to know your existing B2B customers better, but reach a targeted audience of potential customers. But what about the “no purchase required” sweepstakes rule? Not to worry. We’ve got a solution! Here is how to conduct a trade show sweepstakes at…
-
Can I Offer Super Bowl Tickets As a Sweepstakes Prize?
The Super Bowl is the biggest annual sports event of the year. It’s also a seriously competitive event for advertisers because the Super Bowl attracts thousands of fans. As a result, you may be wondering if it’s possible for you to give away Super Bowl tickets as a sweepstakes prize. Here is what you need…
-
How to Create a Cannabis Sweepstakes in Recreational and Medicinal States
Happy 420! Do you know what just one successful cannabis sweepstakes can get you? To start with, it can help you tap into what your customers think about your brand. Even better, it can bring in lots of sales! To help you get started, here is what you should know about creating and running a…
-
Can I Require a Purchase to Enter a Sweepstakes?
Want a great way to thank your customers? Offer them the chance to enter and win a sweepstakes! You can require a purchase to enter a sweepstakes as long as you offer a free method of entry. By law, you have to give participants a way of entering that does not require a purchase. Here’s…
-
Can I Extend the End Date of a Sweepstakes or Contest?
If you’ve ever run a sweepstakes before, you probably loved seeing all of those excited customers flow in. With all of those free flowing leads, you may have wondered “can I extend the end date of my sweepstakes?” On the other hand, if your campaign didn’t meet expectations, you may have wanted to keep your…
-
Can I Restrict Participants to One Gender?
A successful sweepstakes promotion is designed to help you build a following and attract new customers. You may be wondering if it’s possible to restrict participants by gender in order to avoid having participants enter who are unlikely to become customers. Here is what you should know about restricting participation by gender for a sweepstakes.…
-
Do You Have to State The Odds for All Sweepstakes and Games?
Which sweepstakes can you actually win? This is what matters most to many entrants and is why you are required to state the sweepstakes odds and chances of winning one country. If you are wondering if you have to share the odds of winning for all sweepstakes and games, the short answer is ‘yes.’ However,…
-
What Are the Most Popular Sweepstakes Prizes? Do All Prizes Offered in a Sweepstakes Have to be Given Away?
Want an easy way to delight your customers? Hint: give them free sweepstakes prizes! The right sweepstakes prize will deliver a huge amount of brand awareness, help you find new audiences, and grow your following across multiple platforms. However, even with your best efforts, the truth is that without an awesome sweepstakes prize, you won’t…
-
What’s the Difference Between a Sweepstakes, Contest, Game, Raffle and Giveaways and Which is More Popular?
Sweepstakes, contests, games, raffles, giveaways. These are all words that people use to describe an event where prizes are given away to a winner chosen for skills displayed via an entry or at random. But what are the differences between these types of promotions? Legally, what matters most in promotion is how one or several…
-
Can I Avoid the “No Purchase Required” Restriction?
If you’re planning to launch a sweepstakes, you’ve probably heard about the “no purchase necessary” sweepstakes law that requires you allow all entrants to participate in your sweepstakes for free. That means that you can’t require customers to make a purchase in order to become eligible to win. But what if you really don’t want…
-
Do Contests Need to Be Registered?
If you’re running a skills-based contest, then your contest doesn’t need to be registered, with one exception: Arizona contests. However, before you decide not to register your contest, make sure that you understand the differences between a sweepstakes versus contest. Here is what you need to know about contest registration. Sweepstakes vs Contest: What’s the…
-
Do Trade-directed Sweepstakes Need to Be Registered?
Trade-directed sweepstakes do not need to be registered. If you’re planning to run a sweepstakes at an upcoming industry event, such as a trade show, business expo, seminar or conference that is only open to business professionals from your industry, then you do not need to register your sweepstakes. Not Available to the General Public…