Category: Tips
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Closed Sweepstakes for Current Customer Only
Keeping It Exclusive: How Closed Sweepstakes Can Boost Customer Loyalty Are you looking for a way to boost customer loyalty and create an exclusive experience for your brand? Closed sweepstakes might be the answer you’ve been searching for. By offering a limited-entry contest or giveaway, you can create a sense of exclusivity and excitement among…
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How to Run Contests or Sweepstakes for an eCommerce Store
If you are looking for a way to increase sales, build an email list and SMS list for remarketing; then contests and sweepstakes are one of the best tactics. We’ll walk you through the steps you need to take to run a contest or sweepstakes for your eCommerce store. We’ll also give you some tips…
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Employee Incentive Programs: How to Run an Internal Sweepstakes for Employees
Implementing employee incentive programs is a must in all companies. When creating an employee incentive program, it is important to consider what will motivate your employees. There are many different types of employee incentive programs, but in-house sweepstakes are a great way to reward employees for their hard work. Sweepstakes are promotions in which the…
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Purchase-to-Enter Sweepstakes: How to Use Receipt Validation for Your Sweepstakes
Receipt validation is a key component to help boost the sales of a product when offered in a Sweepstakes. In a Sweepstakes, customer receipt validation asks sweepstakes participants to upload a picture of their purchase receipt as a method of entry for a chance to win a prize. By offering a prize, you are incentivizing…
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Should You Involve a Celebrity in Your Sweepstakes or Contest?
Celebrities and influencers are often hired for sweepstakes and contests in order to give your brand a positive head start or better reputation in the marketplace. While the right celebrity can drive entries for your sweepstakes or contest, there are many considerations that should be weighed carefully first. Before you proceed with hiring a celebrity…
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Sweepstakes Engagement: How to Get People to Stay Active During Your Sweepstakes
High sweepstakes participant engagement is a key feature of a successful sweepstakes or contest. Why should your brand care about entrant engagement? First, participants who are actively waiting for your sweepstakes to end are more likely to respond promptly to the winner announcement. Second, engaged sweepstakes entrants mean that you’ll get more sales as the…
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Cannabis Marketing: How to Run a Legal Cannabis Sweepstakes
Cannabis sweepstakes and contests are fun, engaging, and can help boost your sales and brand awareness. Sweepstakes and contests have also proven to deliver some of the best returns for cannabis brands seeking subscriber growth. But there is a lot of confusion when it comes to cannabis marketing promotions and applicable state regulations, sweepstakes laws,…
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How to Run a Nonprofit Sweepstakes? Everything You Need to Know
Running a nonprofit sweepstakes via a sweepstakes fundraising platform can increase donations and attract new donors at the same time. To spread your nonprofit’s impact story and reach your mission outcomes, you’ll need support, and lots of it. Although 501(c)(3) donations are tax-deductible, this is no longer enough to incentivize donations. New donors also need…
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No Purchase Necessary Laws: Can You Run a Sweepstakes That Requires a Purchase to Enter?
Do no purchase necessary laws apply to every sweepstakes? If you’re running a sweepstakes or giveaway to boost sales or increase brand awareness, you may have wanted to encourage participants to buy at the same time or run a customer-only sweepstakes. Most brands agree that it totally defeats their marketing objectives to let customers enter…
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Instant Win Game vs Traditional Sweepstakes: What Are the Differences?
Boost brand awareness and sales with an instant win sweepstakes. This game of chance lets participants know instantly if they’ve won. Besides the timing and frequency of winner announcements, what are the differences between an instant win game and a traditional sweepstakes? Sweeppea offers the option to run an instant win campaign or a traditional…